20
Jan
My mantra for business.
DOing: Is producing something that is generally tangible and not ephemeral. Engineering.
THINKing: Is planning, brainstorming, writing on whiteboards, meetings, etc. Management.
SHAREing: Is external approval and communication. Sales and Marketing.
Of course these three very generic concepts overlap so think of this as an analog continuous triangle. Also you can’t really be 100% on a specific vertex. The trick is to balance all three. Its OK if you or your job is more naturally inclined to a specific vertices but I believe you should endeavor to always move towards the center. Particularly if you are a startup! For example to make THINKing more of a DOing and SHAREing process consider iteratively blogging about your brainstorm and prototypes. To make SHAREing more like THINKing and DOing consider backing your communication with something you have built. To make DOing more like the other two just do not go off on your own and build things with out discussing or thinking.
